Nearly a third of mobile phone owners now use their handsets to access banking services, according to a global survey from vendor Sybase 365.
Therein lies the danger of questionaires and surveys, combined with reporting of statistics. Its like asking a music fan if they like 'rock music' - its a leading question and the answer is going to be yes, regardless of how often they listen to rock.
Look and ask around you - who is genuinely using their mobile for banking operations? Weekly?
Don't get me wrong - I support m-banking and m-commerce, but lets get real with the numbers. A survey may be better than my gut feel, but I wouldn't model a service based on 30% adoption and 1 transaction a week.
John, I agree 30% seems high but the methodology used is actually pretty good compared to most of the rubbish we get sent.
Here's the detail:
• The research was conducted in sixteen countries using an online methodology.
• The sample source in all cases was an online research panel, maintained by one of our trusted international suppliers. The panel chooses people to participate in the surveys to ensure a representative spread of respondents. The participants are not self-selecting,
but selected by the panel to participate based on creating a representative sample. In this case, we screened on mobile phone usage, meaning that the sample was a "quota" sample - only mobile users could take part. Therefore the survey went out to a representative
sample within that country, excluding non-mobile users. (And, by definition, non-internet users.)
• At least 250 mobile phone users participated in the survey in each country.
• Overall the survey was completed by just over 4,100 mobile users.
• The countries in the survey were United Kingdom, Spain, Germany, Italy, France, South Africa, Mexico, United States, Argentina, Canada, India, China, Singapore, Malaysia, Indonesia, and Australia
to c. £100k+ base, double OTELondon, UK
© Finextra Research 2015