Nearly a third of mobile phone owners now use their handsets to access banking services, according to a global survey from vendor Sybase 365.
Therein lies the danger of questionaires and surveys, combined with reporting of statistics. Its like asking a music fan if they like 'rock music' - its a leading question and the answer is going to be yes, regardless of how often they listen to rock.
Look and ask around you - who is genuinely using their mobile for banking operations? Weekly?
Don't get me wrong - I support m-banking and m-commerce, but lets get real with the numbers. A survey may be better than my gut feel, but I wouldn't model a service based on 30% adoption and 1 transaction a week.
John, I agree 30% seems high but the methodology used is actually pretty good compared to most of the rubbish we get sent.
Here's the detail:
• The research was conducted in sixteen countries using an online methodology.
• The sample source in all cases was an online research panel, maintained by one of our trusted international suppliers. The panel chooses people to participate in the surveys to ensure a representative spread of respondents. The participants are not self-selecting,
but selected by the panel to participate based on creating a representative sample. In this case, we screened on mobile phone usage, meaning that the sample was a "quota" sample - only mobile users could take part. Therefore the survey went out to a representative
sample within that country, excluding non-mobile users. (And, by definition, non-internet users.)
• At least 250 mobile phone users participated in the survey in each country.
• Overall the survey was completed by just over 4,100 mobile users.
• The countries in the survey were United Kingdom, Spain, Germany, Italy, France, South Africa, Mexico, United States, Argentina, Canada, India, China, Singapore, Malaysia, Indonesia, and Australia
Competitive base, double OTELondon, UK
© Finextra Research 2015