International banking network Swift is imposing substantial price hikes on delegates and exhibitors attending its annual Sibos event in 2010, in a move it says will align the pricing "with the event's market position and value".
Swift tweeted about this today as well, claiming that "96% of 2009's participants recommend that you attend next year: http://tinyurl.com/ycc5zbn."
I was at SIBOS in Hong Kong and dutifully filled in the post event questionnaire. Whilst it did ask whether I would recommend that people attend next year, it didn't say "... if the price was significantly more", which it is; so I wont :)
Are they living in the real world? Once again SWIFT shows itself oblivious to the needs of the industry. A survey with loaded questions to get the answer SWIFT wish is not a great way of benchmarking the market. It will not be a suprise if attendences are
hit with Banks having to cut costs and reduced budgets already hurting software vendors.
Its more likely that e-advertising will become more attractive to vendors along with more foccussed smaller events that provide more measurable returns. Fact
This has got to be hoot number one in my book. SIBOS has evolved over the years from being a simple networking jolly in the beginning, to being a real voice of the payments industry during the 90's. In the past decade however the event has drifted on a downward
spiral to become little more than a trade show with limited thought leadership. My last event was Boston in 2007 and I vowed then I would never waste my time attending another one unless radical changes were introduced. So SWIFT, increase your prices all you
want - but you won't attract industry leaders because your event is no longer relevant.
Excellent salary with uncapped commissionMilton Keynes
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