Coello, a 15-year veteran of Visa, will be responsible for all of Visa’s operations in the region including regional business development and client relationship management with financial institutions, merchants, and partners across 44 countries in LAC. Eduardo Coello will report to Ryan McInerney, President of Visa Inc.

“I couldn’t be more pleased to see Eduardo Coello continue to lead Visa’s growth for LAC,” said Eduardo Eraña, current Group Executive for Visa Inc. LAC. “With his deep knowledge of the region, strong client relationships, proven industry expertise, and passion for innovation, he is the right leader to grow the business and further extend Visa’s leadership position.”

Coello has served as Group Country Manager for the Greater Latin America and Caribbean (GLAC) region, at Visa, since 2013. Prior to this he held several leadership positions including Country Manager for Visa’s Mexico operations. Coello will bring many strengths to his new role with a proven track record in client management, merchant relations and new business acquisition among other achievements.

“These are exciting times for our business to continue expanding in the Latin America and Caribbean region,” said Eduardo Coello. “I’m honored to continue to drive Visa’s growth, deepen our client partnerships, and take advantage of the many opportunities before us. We have exciting plans to advance our innovation agenda, launch new products and services and expand our financial inclusion efforts, which will ensure Visa’s continued leadership in the region well into the future.”

Born in Mexico City, Coello received his degree in Mechanical Engineering from the Monterrey Technological Institute (ITESM) in 1987. He completed his Master’s Degree in Business Administration at Instituto Panamericano de Alta Dirección de Empresa (IPADE) in 1997.