Vantiv (NYSE: VNTV), a leading provider of payment processing services and related technology solutions for financial institutions and merchants of all sizes, announced today the launch of MobiMoney, an innovative mobile payments app that provides cardholders with a secure and easy-to-use debit card management tool, which helps financial institutions build brand loyalty.
"MobiMoney has the potential to transform the way consumers go about managing their spending on a daily basis," said Sarah Bernard, senior vice president for core products at Vantiv. "It serves as a tool that provides financial institutions with a dynamic platform through which they can more easily retain current customers and engage new ones and also enables cardholders to take more control of their own security."
MobiMoney adds to Vantiv's comprehensive suite of mobile solutions, presenting a flexible and best-in-class opportunity for financial institutions to expand their offerings. It not only creates a more seamless payment experience, but provides a peace of mind thanks to security features like real-time fraud alerts, the ability to limit card usage to certain merchants and the ability to set spending threshold amounts.
Aside from the app's functional benefits, it is an affordable option that allows for quick, easy integration with existing platforms and provides financial institutions a "virtual bookshelf" of mobile solutions that can work to mitigate fraud.