The recipient can withdraw money round the clock without using a debit card from over 10,000 ATMs of ICICI Bank across the country. He can do this even without having a bank account of any bank.

Commenting on the launch of the service, Mr. Rajiv Sabharwal, Executive Director, ICICI Bank said: "We foresee tremendous growth potential in the usage of electronic payments in our country. 'Cardless Cash Withdrawal' provides an added facility in an array of electronic payment options that ICICI Bank offers to its customers. This innovative service will further empower our customers as well as their families and friends by giving access to instant money even without having a bank account or a debit card."

The 'Cardless Cash Withdrawal' facility can be initiated by any ICICI Bank savings account customer (sender) by logging into internet banking at www.icicibank.com. The sender first needs to register the recipient's name, mobile number and address. The sender will get a four digit verification code while the recipient a six digit reference code, over SMS. The recipient can withdraw cash from almost all ICICI Bank ATMs by entering mobile number, cash amount along with the verification and reference code, within two days of the transaction. This service can also be used by the Bank's account holders to withdraw cash from their own accounts without using a debit card.

This initiative underscores the Bank's ongoing strategy to leverage on technology to enhance customer experience across banking channels. The Bank has recently launched a slew of innovative services such as 24x7 Touch Banking branches, Tab Banking, 'Pockets by ICICI Bank' - world's most comprehensive banking application on Facebook; and a redesigned website that offers a seamless experience across devices such as desktops, mobiles and tablets alongwith option to receive location specific information and offers, view their friends' activities, share their opinions on social media and take part in interactive banking games. The Bank also recently upgraded its internet banking platform that provides customized & personalized views, superior user interface & navigation, advanced security and simplified transaction process to its customers.