Up to 15,000 festival goers per day at this year's Liverpool Sound City, the UK's largest festival of new music, film and creative technology, will enjoy a much more convenient experience with the arrival of cashless mobile payments for the first time through Znap.
Sound City's partnership with ZNAP, the global mobile business platform, is designed to improve the festival goers experience through significantly reduced queuing times and new services, while greatly contributing to the spirit of innovation that is at the heart of the festival.
Ticketholders can download the ZNAP app and pair it with their NFC festival wristband, which will provide them with quick access to the venues and faster service at the bars - where they can pay by simply tapping the NFC wristband on the ZNAP reader.
ZNAP made an initial debut at Sound City New York in March, where the technology was showcased to organisers and attendees. For the Liverpool event, ZNAP will be in use at 8 bars and one fixed concession stand, across 6 venues at the festival.
Laurence Fenlon, Sound City, said:
"We take pride in celebrating and championing innovation, so partnering with ZNAP to offer our customers innovative technology that improves the overall festival experience is a perfect fit.
"In addition to memories of the country's leading breakthrough artists, we're sure when festival goers head home they'll be telling their friends about the new cashless technology and glimpse into the future they've experienced.
"By offering quicker access into venues and making queues a thing of the past, ZNAP will help us make this year's Sound City the best yet."
Hooman Mazaheri, European CEO, ZNAP, said: "We're thrilled Sound City has chosen ZNAP to support their continued drive for innovation and desire to offer their customers a greatly enhanced experience.
"Sound City is the largest festival of its kind in the UK and staged at venues across the city, so having ZNAP's technology to make access and payment quicker and more convenient through a quick tap of a wristband will bring real benefits for everyone.
"Festival goers can download ZNAP now and prepare to get a taste of a smarter and more efficient way way of enjoying major events."
Looking to the future, Sound City and ZNAP will be exploring opportunities to partner with event sponsors and offer customers rewards through the technology.
How to use ZNAP at Sound City:
• Download ZNAP from the Google Play or Apple App Store and register
• Register your credit or debit card details (Visa & MasterCard only)
• Pair your ZNAP account with the wristband you'll receive when you arrive
• Once paired, use your wristband wherever you see ZNAP signs to pay - just tap your wristband on the ZNAP NFC reader