Braintree, the Chicago start-up behind a platform that enables online and mobile businesses to accept card payments, has raised $35 million in a series b funding round.
Low price, faster delivery, reputed vendor - these are criteria that definitely influence shoppers' choice of one online vendor over another. I've always wondered if 'frictionless payment' merits inclusion in this list. Braintree seems to go one step further
by actually expecting that its payment service will drive the creation of new companies. Only time will tell whether this is a lofty or realistic goal.
© Finextra Research 2013