Yet another start-up - this one called Emu - that lets merchants accept card payments through their mobile phone has launched in the UK, with the rest of Europe to follow.
One word - security. Companies like Emu need to start thinking about the difference between "element" (s/w, cloud, etc) and "SECURE element"...
It's just an eCommerce transaction. But.. they have no fees?? So where is the revenue? If I offer a service that has no fees, no setup costs, no interchange then the chances are I will not be offering this service at this level for very long.
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