30 November 2015

MasterCard buys loyalty rewards specialist Truaxis

07 September 2012  |  8025 views  |  0 handshake

MasterCard has acquired Truaxis, a US firm that provides credit and debit card-linked offers to consumers through merchants and banks. Financial terms of the deal were not disclosed.

Founded in 2007 as BillShrink, the Silicon Valley-based outfit initially acted as an online service that helped users save money through personalised recommendations on things such as reducing bills.

Rebranded Truaxis, it has since moved into the rewards business, helping banks and retailers deliver personalised offers to customers. Last year it won the Innotribe start-up competition at Sibos in Toronto, netting $50,000 with its StatementRewards system, which analyses customer's recurring bills to offer better deals via their online banking site.

MasterCard says that integrating the platform with its own network will allow for real-time offer delivery coupled with advanced analytics to ensure consumers get more meaningful deals, merchants gain efficiencies in driving sales and financial institutions build greater loyalty with customers.

In a blog post explaining the acquisition, Nandan Mer, group executive, global consumer credit, MasterCard, cites research from Aite Group suggesting that around 430 million card-based transactions will be linked to a card-based offer this year and that figure will increase to 1.7 billion by 2015.

"As we integrate Truaxis' market-leading technology with the MasterCard payment network, we will not only enable seamless delivery of offers through digital channels like online banking, a mobile app, or a mobile wallet, but also leverage the advanced analytics capabilities of MasterCard to improve offer relevance for consumers," says Mer.

Schwark Satyavolu, co-founder and CEO, Truaxis, adds: "Being part of the MasterCard family allows us to scale our technology platforms and continue to grow our issuer distribution pipeline globally to deliver highly personalised offers to consumers, through their preferred channels."

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

06 September, 2012
15 June, 2012
08 May, 2012
18 April, 2012
28 March, 2012
21 November, 2011
22 September, 2011
06 May, 2011
29 September, 2009
30 June, 2003

Related company news


Who is commenting?

Top topics

Most viewed Most shared
BBVA buys 29.5% stake in Atom for £45...
8192 views comments | 34 tweets | 42 linkedin
Former Barclays chief forecasts massive jo...
7443 views comments | 30 tweets | 36 linkedin
EPC publishes proposals for pan-European i...
7435 views comments | 34 tweets | 32 linkedin
WeChat launches mobile wallet in South Afr...
6436 views comments | 20 tweets | 16 linkedin
BBVA Bancomer first to roll out dynamic CV...
6063 views comments | 14 tweets | 21 linkedin

Featured job

up to £95K base, £190K OTE, benefits
London, UK

Find your next job