Daily Mail publisher Associated Newspapers is tapping technology from Mobile Money Network (MMN) to enable readers to make purchases from the tabloid's shopping supplements through their smartphones.
If, as the CEO of A&N Media says, "...our customers ... increasingly consume our content through the mobile device", why can't a simple tap on the product image on the smartphone screen trigger the purchase? Why should the user enter the product code?
QR code, image recognition or the need to enter the product code on the smartphone screen are required ONLY if customers view the shopping supplement in print form but use a mobile device to initiate the purchase - not when they consume the content and initiate
the purchase on a mobile device. In other words, these forms of Augmented Reality technologies are required only for omnichannel transactions and not for monochannel ones.
© Finextra Research 2015