Telefónica has struck global direct-to-bill deals with Facebook, Google, Microsoft and Research In Motion, enabling users to pay for content through their mobile phone bills.
This payment method not only bypasses banking rails but also seems to disintermediate Boku, Zong and other providers of GenY / MNO-Billing Mobile Payments. It would be interesting to watch how many other MNOs spurn Boku, Zong, et al, and follow in Telefonica's
up to c.£100K base (d.o.e), commission, benefitsLondon, UK
© Finextra Research 2015