The UK Post Office is to roll out contactless payment terminals across 30,000 counter positions in its national network of over 11,500 branches, in a move which exponents of the technology hope will help to boost awareness among a reluctant populace.
Back in 2007-08, I remember the Krispy Kremes doughnut store in Canary Wharf displaying one or two Barclays contactless card terminals prominently and my using them during every one of my visits. Finextra's experience at its local sandwich shop and elsewhere
is a clarion call for bank and nonbank financial services providers to not only craft products that solve customer pain areas but also shout from the rooftop that they do so. If this is the state of affairs of contactless terminals that have been around for
so many years, I wonder what fate awaits NFC mobile payments which impose even more friction for consumers in terms of firing up an app, selecting the appropriate card, entering a PIN and hoping for strong enough network signal.
CompetitiveNew York City, NY
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