American Express has launched a Facebook app for its Serve digital wallet platform, enabling customers to send, receive and request money from directly within the social network.
ICICI Bank has pushed the envelope on technology adoption, as I'd written in
this Finextra blog post. But half its Facebook App revolves around cheque books and such 'old-age' products and the other half certainly doesn't permit P2P payments via FB. AmEx Serve's claim to uniqueness with such an offering faces no challenge from ICICI
Bank! As for PayPal, I'd be happy to learn more from people who've actually tried it.
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