18 June 2013

CommBank looks for 'Signals' from consumer spending data

04 March 2013  |  4773 views  |  1 Commonwealth bank web logo

Australia's CommBank has launched a site that pools transactional data to give consumers insight into spending patterns and lifestyle trends.

The 'Signals' hub site collates consumer spending data on debit and credit cards to help users compare everyday spending, mortgage and personal loan payments, as well as savings to others in their demographic.

The bank is also using the data to analyse financial trends such as eating in vs. eating out, state of the real estate market, utility costs etc. Each month the bank will publish a new Signal that hones in on a particular issue and supplements the pure data with CommBank survey results, videos and infographics. The first Signal focuses on childcare and its associated costs.

CommBank rival NAB in November launched a similar site - PeopleLikeU - that pulls together anonymous transaction data to identify trends and allow visitors to compare their spending with that of their fellow Aussies.

Processing over 40% of the nation's transactions each day, CommBank says it has the ability to access and analyse more financial data than any other bank.

Andy Lark, CommBank chief marketing & online officer, says: "CommBank has always had a deep passion about improving the financial knowledge of all Australians. The reality is, the more information you have, the more inclined you will be to make better informed financial decisions. Signals, a visual and interactive site providing customers with spending patterns across a broad range of topics delivers on that promise."

Comments: (1)

Comment on this story (membership required)
George Ravich - RavEO - Wilton | 04 March, 2013, 11:40 CommBank is monetizing the gold mine of data they have into a value-added service for consumers. Even better - it adds a social component to banking that will be appreciated by young customers because their lives are heavily influenced by social media. At a time when innovation in financial services seem to be the purview of non-bank start-ups, its great to see a traditional bank leverage the data assets it has and create new value for itself and it's customers.
Log in to receive notifications when someone posts a comment

Related blogs

Create a blog about this story (membership required)

Related stories

07 February, 2013
06 February, 2013
09 November, 2012
26 October, 2012
15 August, 2012
17 July, 2012
28 May, 2012
18 January, 2012
05 December, 2011
15 November, 2011
19 November, 2009

Related company news

 

Who is commenting?

Featured job

Excellent salary with uncapped commission
Milton Keynes

Find your next job