27 April 2015

Foursquare signs Visa and MasterCard for check-in discounts

26 February 2013  |  8151 views  |  0 Woman with shopping bag

Location-based social networking outfit Foursquare has struck a deal with Visa and MasterCard that will see cardholders receive discounts for checking in at certain retailers.

The deal - which replicates an arrangement Foursquare has had in place with American Express for some time - means that users can sync their account with their debit or credit card. Then, when they check in at participating retailers, they will get a discount if they use the card for a purchase.

Foursquare gets a fee from the card firms each time an offer is redeemed, product manager Noah Weiss told AdAge, adding "this is going to be a pretty core part of our revenue model going forward".

The new service is based on First Data's OfferWise technology, enabling users to sync their card, and then swipe at check-out to receive automatic savings.

The first merchant on board is Burger King, which will give visitors to its 8000 US restaurants a $1 dollar discount on purchases over $10 if they check in.

KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)
Log in to receive notifications when someone posts a comment

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board, sign up now.

Related blogs

Create a blog about this story (membership required)

Related stories

25 February, 2013
25 February, 2013
28 November, 2012
07 September, 2012
30 May, 2012
07 March, 2012
18 October, 2011
19 July, 2011
07 March, 2011
09 April, 2010

Related company news

 
Your browser is unable to support Flash files.

Top topics

Most viewed Most shared
Banks on the brink as customer experience...
8751 views comments | 46 tweets | 38 linkedin
Finextra Future Money Day 1 - Live blog
5706 views comments | 7 tweets | 5 linkedin
Future Money roundup: Big banks have their...
4849 views comments | 17 tweets | 9 linkedin
SunGard explores possible sale - Reuters
4351 views comments | 15 tweets | 8 linkedin
Commerzbank venture fund invests in eToro
4235 views comments | 10 tweets | 4 linkedin

Featured job

to $120K base, double OTE, benefits
New York City, NY or Boston, MA (USA)

Find your next job