Rovio Entertainment, Payment Card Technologies (PCT) and Brandution have launched an Angry Birds Gift Card in the UK, available for purchase now.
The card, which is available as a gift card and eventually as a reloadable prepaid card, will feature designs from both Angry Birds Classic and Angry Birds Space. Fans of Angry Birds of all ages will enjoy additional benefits in the form of a loyalty program and a mobile application for managing the card account while on the move. PCT have managed all aspects of the card development including website creation, app development and application processing including fraud monitoring. They are also running a 24/7 UK customer helpdesk and lost and stolen card reporting service on behalf of the Angry Birds card program.
Angry Birds' movement into the gift card and prepaid card payment space will hopefully engage the 1.7 billion consumers who have downloaded the Angry Birds app,.which currently makes it the number 1 all-time paid iPhone app of all time
Jukka Koivu, Head of Global Sales at Rovio Entertainment stated: "Using the Angry Birds card is an easy way to swing everyday payments to a new level. Angry Birds fans have a fun way to earn benefits by using the delightful card with Angry Birds characters."
Ian Clowes, CEO at Payment Card Technologies said: "This is a significant win for Payment Card Technologies and has been an exciting project to work on, with more developments to follow in the coming months. The project has demonstrated that you don't need to be a big business to work with global brands. You just need to show a flexible and innovative approach, and robust security measures to bring a card programme to life."
Marcus Grönros, CEO of Brandution added: "People are already used to carrying Angry Birds with them wherever they go. This new partnership with Rovio and PCT will bring the popular brand to their wallets as well."
The Angry Birds Gift Cards can be loaded with any value between £25 and £250 and customers have the choice of the Red Bird or King Pig design. The gift card is is available to buy now at www.brandution.com/angrybirds. The prepaid reloadable card will be launched within the coming months as a second phase.
This card is issued by R. Raphael & Sons Plc pursuant to license by MasterCard International.