The new service provides Rakuten.com shoppers with another convenient and flexible way to pay via the website or on a mobile device.

Roger Andelin, president and CTO, Rakuten.com Shopping, comments: "We're committed to providing our shoppers with the very best experience and this partnership with MasterPass signals that commitment. We want the online shopping experience to be as seamless and rich as possible; our customers are fundamental to our success and we will continue to incorporate the latest technology advancements to be at the forefront of innovation."

Available on Rakuten.com Shopping now, shoppers can begin to use MasterPass immediately. Rakuten.com shoppers will see further promotions on the service throughout the year as MasterPass will be increasingly marketed as an alternative and easy-to-use payment solution.

Ed McLaughlin, Chief Emerging Payments Officer, MasterCard, commented: "MasterPass brings together all of the ways we pay for things, from traditional plastic cards to digital wallets, and gives consumers the ability to make payments, wherever they are. We're working with partners like Rakuten.com Shopping to create the cornerstone of all sorts of new shopping experiences and features."