25 October 2014

Bellpenny reports Synaptic Fusion technology deal

25 February 2013  |  2074 views  |  0 Source: Bellpenny

IFA acquirer and wealth management company, Bellpenny, today announces that it is to take on the Synaptic Fusion adviser technology from Capita Financial Software (CFSL).

The deal will give the firm's advisers access to product and fund research tools, on and off platform comparison services, a quotation portal and a brand new investment planning and risk profiling tool, Synaptic Modeller.

Commenting on the announcement, Bellpenny Sales Director, Sandy Bryson said: "It's evident that the industry needs an integrated suite of tools for advisers and the Synaptic Fusion programme fits this bill perfectly.

"This is a significant investment in technology for us and we believe it will provide our advisers with robust research and compliance processes."

National advisory firm, Bellpenny, was formed last year and has already enjoyed significant growth with acquisitions equating to more than £400 million of assets under advice. The company's headquarters are in Reading.

In January 2012, CFSL announced a £4 million investment in technology solutions for advisers. Since this time the data and technology provider has been awarded deals with advisory businesses such as IN Partnership, Network Direct and more recently, Care Asset Management.

Sales Director, Jonathan Phillips, added: "Having access to front, middle and back office tools is one thing but seamless integration between each module offers advisers significant time saving and compliance benefits in addition to new business opportunities."

Components of Bellpenny's Synaptic Fusion technology package include:
• Synaptic Research - product and fund identification, analysis and recommendation.
• Synaptic Comparator - on and off platform comparison and due diligence.
• Synaptic Webline - quotation and transaction services.
• Synaptic Modeller - an investment planning tool designed to help advisers assess clients' attitude to risk and capacity for loss. 

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