USAA's highly mobile members exemplify the trend with more than 5.2 million USAA app downloads for iPhone® Android™ and iPad® at of the end of 2012 compared to 3.3 million at the end of 2011. Furthermore, the business has seen a 190% increase in the number of times members accessed their accounts using their iPad app.

"We've expanded our mobile tools to allow our members to manage the full range of their financial life anywhere, anytime," said Neff Hudson, assistant vice president of Emerging Channels. "In addition to basic transactions, such as paying bills or transferring funds, USAA members can do everything from using accident animation to assist with the claims filing process to quoting and buying life insurance."

By the Numbers: USAA Mobile Highlights
USAA's mobile app is the No.1 app in the insurance category, according to Key Lime Interactive.

Qualified USAA members made 13.3 million deposits through Deposit@Mobile totaling $7.4 billion in 2012; both up more than 70% over 2011. Since inception in 2009, more than 24.6 million deposits have been made totaling $13.8 billion.
Accident animation launched on iPad in November 2012 enabling members to explain and add narration of their accident using animation and voice capture technology during the claims process.

Industry firsts — the ability to apply for life insurance and open a new deposit account — became available via mobile in December 2012. Other products now available through mobile include auto insurance, auto loans, renters insurance, valuable personal property insurance and credit cards.

New Investment Center capabilities launched in mid-August which gave members the ability to trade stocks/ETFs and mutual funds and purchase USAA CDs on mobile. After inception, the average quotes increased from 3,000 to 80,000 per week, and nearly 23,000 new watchlists were created.

"This year we'll continue to roll out new mobile tools to make our members' lives easier," said Hudson. "Deposit@Mobile 3.0, already launched on iPad and coming soon to iPhone and Android, allows members to use imaging capabilities to deposit up to 10 checks into multiple accounts at one time. In addition, our new Virtual Mobile Assistant is set to launch in early spring."