29 July 2014

Comic Relief uses ATMs for charity campaign

21 February 2013  |  1343 views  |  0 Source: i-design

atmAd, i-design's dedicated third party ATM media sales offering, is delighted to announce a ten day campaign in support of Comic Relief in collaboration with site partners Nationwide Building Society, YourCash and Bank Machine.

Red Nose Day is back on Friday 15 March, and this year Comic Relief has put together a team of celebrity 'Fun Raisers' with one very important mission: to help the nation do something funny for money. Featuring Mary Berry, Jason Donovan, Lenny Henry, Jessie J, Keith Lemon, Miss Piggy and Helen Skelton, this team of celebrities has all the fundraising ideas anyone could ever need to raise stacks of cash this Red Nose Day. The money raised through Red Nose Day helps change the lives of poor, vulnerable and disadvantaged people across the UK and Africa.

Running nationally across High Streets and Commuter sites, the campaign will engage with 3.8 million consumers during February. The Red Nose Day campaign is a unique and perfect match for atmAd, not only owing to the relevancy of withdrawing cash with the campaign message but also the ability to deliver millions of intimate one-to-one engagements in locations that are at the heart of British communities.

Jack Vincent, Head of Business Development at i-design said: "After 25 years on our TV screens it is great to see Comic Relief using ATM advertising again to encourage the British public to put on fundraising events to raise money for the charity. atmAd is proud to have worked with our ATM network partners to donate ATM advertising space to Comic Relief since our first campaign for them back in 2005. A follow-up atmAd campaign in the days leading up to the Television event on BBC1 on 15th March will see a creative change to remind people to tune in and donate on Red Nose Day. While we all know the main TV event, it is the thousands of fundraising activities that go on across the UK before the big day that are at the core of Comic Relief's biennial drive to raise the life changing amounts of money."

Genny Assersohn, Marketing Manager at Comic Relief commented on the campaign: "Initially, we realised a great synergy with our campaign and taking cash out of ATMs but the fact we can get forty secoonds of one-to-one dwell time to drive our campaign message 'Do Something Funny for Money' across a wide variety of locations provides us with a unique and engaging platform to really raise awareness of Red Nose Day and getting the public involved in fundraising. Especially key is the physical receipt call to action which provides consumers with a reminder for later in the day when they are able to get online and sign up to receive a free Fundraising Kit." 

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