16 April 2014
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Fynanz rebrands as LendKey; moves beyond student lending

01 February 2013  |  1208 views  |  0 Source: Fynanz

Fynanz, the private student lending solutions provider that has enabled over 230 credit unions to enter the private student loan and private student loan consolidation markets, is rebranding to LendKey; a cloud-based lending platform that offers the essential infrastructure for lending organizations to quickly, securely, efficiently, and profitably lend to anyone.

According to LendKey CEO and Founder Vince Passione, LendKey's innovative and flexible cloud based technology solutions empower lenders to safely and quickly access lending markets for multiple asset classes. The rebranding will transition the company from its original identity as Fynanz, a student loan technology provider, to LendKey, an industry leader in cloud based lending technology.

LendKey's cloud-based lending technology platform empowers any lender to offer high quality, secure, responsible loans. It allows anyone to set up a full-scale, fully compliant lending operation within weeks, as well as tap into a community of like-minded lenders. Its range of products enables every component of a loan, which includes:
• Credit Decisioning (determining whether someone is a good risk)
• Origination (gathering key borrower information)
• Participation (sharing and trading loans to spread risk)
• Servicing (collecting payments)
• Demand Generation (marketing and portfolio growth)

"A cloud-based lending platform like LendKey can enable lenders to reduce their capital and operational expenditures as they continue to lend and expand into other lending products," says Passione. 

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