Ukash, the Global eMoney Network, has continued its expansion into new markets with the launch of the Ukash Gift Card Shop, allowing customers to buy gift cards from some of the UK's leading retailers.
Ukash will offer its own branded gift card shop, in partnership with gift card provider SVM Europe.
The move will enable customers to use Ukash to purchase gift cards and certificates from a range of high street and online retailers, with the capacity to reload cards with more Ukash.
The partnership gives Ukash access to the UK's fast growing and increasingly popular gift card market estimated by the UK Gift Card & Voucher Association (UKGCVA) to be worth around £4bn per year.
Stocking the UK's top 50 most popular gift cards, including many leading electrical, department and fashion stores, the Ukash Gift Card Shop provides cards and certificates in various denominations from £10 to £200, dependent on the individual retailer.
David Hunter, CEO of Ukash, said: "The launch of Ukash Gift Card Shop takes Ukash into a fast growing market that is increasingly seen as the future of shopping.
"Purchasing gift cards with Ukash provides an ideal solution for those who wish to send a gift but don't live close a particular store, and it also provides another convenient way for existing customers to spend Ukash with some of the UK's most famous retail brands. UK consumers can purchase gift cards to be delivered next day to anywhere in the UK and gift certificates are received immediately upon purchase."