Citi has achieved a milestone in its strategic plan to provide mobile enablement of its key client platforms.
The CitiDirect BESM Mobile service developed by the Citi Transaction Services unit, has surpassed over $10 billion in total transaction value, across 86 countries, since its launch one year ago.
This accomplishment validates several key elements of Citi's stated commitment to become the world's digital bank and to develop a full digitally enabled tool set for its clients. Namely, that investing in and co-developing with innovation labs and technology teams support the goal to stay ahead of the technology curve and enhance speed-to-market. And, keeping pace with evolving trends and client needs enables the delivery of innovative, value-added solutions that clients want and adopt.
"We are extremely pleased that clients have endorsed CitiDirect BE Mobile in such a short amount of time. At such performance levels as this, we have more than reached our goals. From CitiDirect BE Mobile, we have learned that when you provide clients with innovative solutions that meet their changing needs, accelerated client adoption and commercialization are very achievable," said Naveed Sultan, Global Head of Treasury and Trade Solutions, at Citi.
Developed by the Citi Innovation Lab Dublin in conjunction with the CitiDirect technology team, CitiDirect BE Mobile allows clients to access core transaction functionality available with CitiDirect Online Banking using their mobile phones and tablets, including:
• Receive alerts and create, authorize, release and delete batch payments for end-to-end processing
• Check account balances and transaction status providing for added convenience
• Authorize imported file transactions
• Optimize usability of their mobile phones with an enhanced user interface design