'IS Investment', Turkey's largest investment bank, partnered with Integral Development Corp., a leading provider of FX trading solutions and services, to automate its existing margin FX business.
The solution includes access to over a dozen bank liquidity providers and a high-performance connection to MetaTrader 4 (MT4). By customizing Integral's cloud-based technology services to its needs and by sourcing from liquidity providers that were already live on FX Grid, 'IS Investment' was able to go to market in record time and with almost no up-front capital expenditures.
'IS Investment' chose Integral because Integral as a technology company allows 'IS Investment' full control over its platform, including the ability to configure every detail of its business such as spreads, liquidity provisioning, pricing model and client user experience. 'IS Investment' also wanted to follow best-practices by implementing a straight-through-processing (STP) business model, offering to all its customers direct market access through a reliable technology that successfully supports many other FX platforms.
IlhamiKoc, CEO of 'IS Investment' said: "Integral helped us deliver great pricing and execution to our margin FX customers, while minimizing risk to our business. Integral's cloud-based business model, its reliable technology that provides a broker with a hosted end-to-end solution including a fully integrated MT4 bridge, and its ability to get us up and running so quickly, made all the difference."
He further commented: "Integral's technology allows us to act as an agency broker on behalf of our retail FX customers, executing all orders directly into the market. Our customers trade in the knowledge that they always get best execution. For us, partnering with Integral translates into less risk and the peace of mind to focus on providing excellent customer service, and on marketing programs to expand our market share."
Harpal Sandhu, CEO Integral Development Corp., added: "When 'IS Investment' had to react quickly to a changing regulatory environment, it developed a clear understanding of what needed to be done to take advantage of the new sisituation and to maintain its leadership position in the market. We were able to support them every step of the way. Now, we are looking forward to assisting them in growing their business and to a successful partnership between our two firms."
Integral's FX Grid® allows FX brokers to customize their own liquidity, aggregation rules and distribution models, without incurring any of the time and costs associated with internally deployed licensed software.