Isis builds out merchant support ahead of mobile wallet launch
15 May 2012 | 3808 views | 0
Isis™, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced the first of its local merchant partners across Austin, Texas and Salt Lake City, Utah.
In addition, Aéropostale, The Coca-Cola Company, Champs, Dillard's, Foot Locker, Jamba Juice and Macy's are among the first national merchants to join with Isis in advancing mobile commerce.
Isis' national and local merchant partners join a long list of major merchants who already accept contactless payments. These merchants, including grocery stores, retailers, gas stations, coffee shops and restaurants, are already equipped with the payment terminals that are compatible with Isis. At launch, hundreds of merchant locations in both Austin and Salt Lake City will accept contactless payments, ensuring that consumers can use the Isis Mobile Wallet at the merchant locations they shop at every day.
"Today's announcement signals the mobile commerce experience has arrived. A strong merchant base in Austin and Salt Lake City will make the Isis Mobile Wallet real for consumers as they choose to use their mobile wallet at many of their favorite merchant locations to pay and redeem offers," said Jim Stapleton, chief sales officer, Isis. "We look forward to working closely with both local and national merchants to enable a mobile commerce experience that transforms how consumers shop and interact with their favorite brands."
Beyond payments, Isis will provide merchants with a platform to extend relevant offers and loyalty programs to their customer base, ensuring a more relevant and meaningful dialogue for consumers and merchants. The Isis Mobile Wallet will extend the relationship that merchants currently enjoy at the point-of-sale to the mobile device.
Isis merchant partners across the U.S., Austin and Salt Lake City include:
National*: Aéropostale, The Coca-Cola Company, Champs, Dillard's, Foot Locker, Jamba Juice and Macy's.
Austin: 34th Street Café, ABC Home & Commercial Services, Austin Diamond District, Ben White Florist, Book People, Brodie Park Market, Chez Remy La Sandwicherie, Dogadillo, DoubleDave's Pizzaworks, Downtown Burgers, Elbe Body, Iron Works, milk + honey spa, Rosemary's Catering, Round Rock Express, Texenza Coffee, Touch of Sass, Twin Liquors and University Co-Op.
Salt Lake City: Barbacoa Mexican Grill, Bohme, Cactus and Tropicals, Caputo's, Deseret Book, Eborn Books, Great Harvest Bread Company, JMR, Lola Bella, Maverik, McKay Diamonds, Mini's Cupcakes, Oakridge Country Club - private club for members, PGi Services, Salt Lake Running Company, Sugar House Coffee, Supersonic Car Wash, Utah Transit Authority, Utah Woolen Mills, Weller Book Works, Zagg and The Larry H. Miller Group, including All-Star Catering, Energy Solutions Arena, Fanzz, Larry H. Miller Megaplex, Larry H. Miller Automotive, Miller Motorsports Park, Salt Lake Bees, Spring Mobile Ballpark and Utah Jazz.
This summer, consumers in Austin and Salt Lake City will be able to walk into their AT&T Mobility, T-Mobile or Verizon Wireless stores, choose from a selection of NFC-enabled devices and walk out of the store with the Isis Mobile Wallet enabled and ready to use. The carrier retail locations will join the local and national merchants supporting the Isis Mobile Wallet.
"By systematically building out merchant acceptance in an approach that is both geographically focused and centered around everyday spending, Isis intends to create a comprehensive mobile commerce experience for consumers that will simultaneously benefit merchants of all sizes," says Rick Oglesby, senior analyst with Aite Group. "Today's announcement demonstrates Isis is on track to deliver that goal."
The support of leading national merchants - Aéropostale, The Coca-Cola Company, Champs, Dillard's, Foot Locker, Jamba Juice and Macy's - builds on Isis' growing list of national partners including banks, payment networks, handset manufacturers and payment terminal manufacturers.