ITG (NYSE: ITG), an independent research and execution broker, today celebrates 25 years of redefining the limits of what is possible in trading and investing.
ITG is marking the occasion by unveiling a revitalized new brand identity, which reflects its powerful ability to partner with the world's most sophisticated institutional investors. From today, the firm will no longer be known as Investment Technology Group but simply as ITG.
ITG's new brand identity includes a new logo, look and feel, naming system, messaging and brandline. Driven by stark design, smart copy and staggered headlines and logo, ITG's new brand reflects the firm's cutting-edge technology and unique market perspectives. The new branding was created by Landor Associates, a leading strategic brand consulting and design firm. Of special significance is ITG's new brandline, Decoding Signal from NoiseTM, which expresses how the firm helps clients manage the deluge of information in modern financial markets, cutting through the clutter to deliver data-driven insights that no one else can match.
"For the past quarter century, ITG has evolved into the execution and research broker of choice for portfolio managers and traders seeking to generate and preserve alpha," said Bob Gasser, Chief Executive Officer and President, ITG. "Our new branding reflects this evolution and offers a roadmap for ITG's continued transformation in the future."
The need for the new brand arose from the impending 25th anniversary, as well as the company's recent research acquisitions. During this time, ITG evolved from being a well respected electronic trading broker to also offering unmatched investment research. The new identity reflects the complete brand transformation ITG has experienced. The new branding can be viewed in a short web video at www.itg.com/brandvideo.
To celebrate this 25th anniversary, ITG management and staff will be ringing the closing bell at the New York Stock Exchange on Wednesday, January 25th at 4:00 pm Eastern Time.