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Location

Raleigh

Member since

2008

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Chris's blog archive

2008 (1)

Chris Barry

Managing Director at V2 Innovations

Message Posts: 1 Comments: 15

Bio I perform innovation research on cross industry trends and market information searching for new ways to create uncontested online market space and products for companies. Career History I have held positions at various financial services firms engaged in developing web based solutions ranging from Online Banking, Risk & Compliance, Trade Settlement, and Global Custody Accounting systems. Previous Employers: World Bank, State Street Bank, Fiserve Inc.,

Blogs

Innovation in Financial Services

Why create a new brand?

02 Oct 2008

What processes and decisions lead a company to create an offshoot of their main brand? I get the direct bank concept and the attraction; however it appears that the common theme is to basically make the direct bank a separate entity entirely with the hopes that cross sell with the main brand will eventually occur. How successful are these separat...

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Chris is Commenting on

Costa Coffee launches contactless reusable cups

This is a great concept that I can see being applied as a marketing tool for University sports and Pro sports venues with re-usable drink cups with your team logo and the contactless payment chip embedded - you could set up self serve soda and beer machines....

19 Nov 2018 Reply Read article

What makes a Bank's Lifestyle App tick?

I believe that in order for these platforms to be successful it needs to be intuitive to the user and not make them work too hard for the results offered by the tool. There has to be an integrated gamification aspect to the tool as well as a rewards program to help them want to spend the time interacting with it. For example why not provide a tool that helps you save for vacation and as incentive the tool will provide the user with a percent match as they reach milestones and use preferred partners to help satisfy thier needs. Win Win... Without the gamification and incentives you will only appeal to those people that enjoy using these types of tools like power Quicken users which will provide you with a user base that will plateau rather quickly.

21 Oct 2018 Reply Read article

NAB falls foul of domain name squatter

This provides a great use case for Financial Institutions to use their own branded top level domain or as nick points out the new .bank gTLD. NAB owns .NAB and has delegated the string according to ICANN. If they had switched the e-mail domain to .NAB instead of .com this may have been avoided.

10 Jan 2017 Reply Read article

Mobile identity and payments can improve cricket

Who better than banks to secure that identity. Chris Skinner had a few great points on how banks in the future will in turn not only manage money and transactions but also manage data and data transactions in a secure fashion. I would assume that the mobile phone in this case would just be the presentation / interaction layer with no stored data on the device but rather a secure token based exchange to view the data on the device.

12 Nov 2010 Reply Read article