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Simon Johnston - Striata - Johannesburg | 17/05/2013 | 1715 views | 1 comment

eCommerce: Email picks up the dropped basket

Two out of every three people that 'walk' into your 'online store' will shop around, select items to buy, add them to their basket and proceed to checkout. Then just as they pull out the credit card, they dump the basket by the digital door and leave! This is the statistic that really grabbed my attention: the average documented online shopping car... Tags: Retail banking, Innovation

Simon Johnston - Striata - Johannesburg | 20/02/2012 | 1785 views | 2 comments

Why would you segment your eStatement client base?

Too many companies assume that when a product is universal, it must appeal to everyone and the same message, sent to all recipients should be enough to convince them to sign up. Not so. Even in the niche space of eBilling (versus the broad spectrum of eMarketing), there is still value in profiling your clients, as it allows them to choose how they ... Tags: Trade execution

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