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Cringeworthy marketing gallery

A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.

Matt White - Finextra - London | 21/05/2012 | 2032 views | 1 comment

f!?kberks

That was the verdict of comedian Al Murray, on Twitter, when Metro Bank made a song-and-dance to celebrate the opening of its 12th branch this weekend in Chiswick. 'I have actually crossed the road to avoid the toe curling god awful pisspoor balloon waving music blaring launch of my local Metro bank' said Murray on Friday before sharing a picture ... Tags: Retail banking

Tracy Bramlet - The New Business Model - Westerville | 26/02/2010 | 5563 views | 1 comment

My Image...My Blog...My Bank..No Way

Some stories are so jaw-droppingly weird that you just have to write about them...or at least I do. This story is one of those. So let me see if I can follow the logic that would make a bank turn down deposits based on a blog. Banks are in the business of making money and social networks are in the business of making the most out of getting peop... Tags: Security, Risk & regulation

Elton Cane - Independent - Brisbane | 23/10/2009 | 4566 views | 3 comments

Another ill-considered bank logo

ANZ have done a rebrand and ditched their blue stripy logo for a blue logo with three blobs. http://thefinancialbrand.com/2009/04/21/anz-new-logo/ Lazy journalists are reporting that the re-design cost A$15m. But this is actually the total of what the bank will spend on a new marketing campaign, updating signage etc. Seems fair enough. So it's n... Tags: Retail banking

Peter Roberts - UCL - London | 26/11/2008 | 2252 views | 1 comment

Apple forced to scrap iPhone advert

Apple have been told not to run a TV ad again in the UK for the iPhone 3G after 17 people complained that it exaggerated the speed of 3G. The ad used the phrase "really fast" repeatedly, coupled with shots of pages being loaded in fractions of a second. Apple maintained that the average viewer was a mobile phone user, would have understood that p...

Peter Roberts - UCL - London | 26/08/2008 | 3581 views

Fake Sumo wrestler helps HSBC shoot itself in the foot

HSBC stands accused of 'cultural insensitivity' after dressing up an overweight white man to look like a sumo wrestler and running it on ads across the UK. Complaints have come in that it looks like the man's skin tone has been darkened and his eyes have been made to look narrower - however the ad agency concerned claim it's just standard photogra... Tags: Retail banking