Bank of America has announced the launch of the Credit Card Clarity Commitment(TM), a one-page summary of customers' rates, fees, and payment information.
"Bank of America is investing more in our customers and our future," says Brian T. Moynihan, Bank of America Consumer, Small Business Banking, and Card Services president. "We are delivering simplicity and choice across our products and services that will
help our customers better manage their finances. In the end, when our customers succeed, we will succeed."
I'm not entirely convinced that Bank of America needed to trade mark its committment to customer clarity since the job is already being done for it by a legion of disgruntled customers and former staff in social media circles.
For an insider's view on Bank of America's application of rates and fees I'd suggest that potential customers instead tune into this eloquent YouTube vide:
Why Bank of America fired me, from Jackie Ramos who reports back from a six-month stint in the bank's 'customer assistance' (ie collections) department.
"There was something inherently evil about my job," says Jackie.
Is that enough clarity for you?