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Ketharaman Swaminathan

Ketharaman Swaminathan

  India's GDP is a little shy of $4T, there's no way digital payments market can be half of that i.e. $2.3 trillion. Your $2.3T figure likely refers to Total Payments Value (TPV) of digital payments. Payments market size amounts to the rake on TPV i.e. TPV*MDR. Since a bulk of the $2.3T TPV is UPI, which attracts 0% MDR, the digital payments market is likely to be close to 0 (barring credit card payments which attract 2.5% MDR, but constitute less than 10% of the aforementioned TPV.). You contradict yourself later in your post by giving a totally different figure of $70.47B for digital payments market. But even that lower figure is highly doubtful for aforementioned reason.  Consequent to RBI Reg PayTM, the enforcement action from the banking regulator that went into force a couple of months ago, PayTM Payments Bank is virtually non-existent.  In the interest of the community, you might want to edit your post to reflect correct facts and figures. 
Ketharaman Swaminathan

Ketharaman Swaminathan

  Great move! Advertising has become a major source of new revenues for companies in ecommerce, food delivery, payments and other industries. Why not banking. Kudos to Revolut.  Of course, I expect some finsurgents to go ooh-aah about privacy blah blah blah but they were the same people who, a few years ago, used to go, oh banks have huge customer data, they don't know to unlock value via targeted offers, yada yada yada, so Revolut can safely mute them.
Ketharaman Swaminathan

Ketharaman Swaminathan

  Because, for a publicly traded company, sales is arguably the most critical function whereas banking and application software knowledge are only means to the end.
Richard Peers

Richard Peers

  Great article Sehrish, ignore Gen Z at your peril!

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